CARS24 has recently launched their TV commercial which beautifully shows Boman Irani selling his car to CARS24 at the best price. The ad comes at a time when the used car market is a mess and CARS24 has come up with a streamlined process which combines technology with the used car business. When the countries like China, U.K, and Germany have a boom going on in this market, India is welcoming this segment of business with open arms. The task here was to convey how a person can sell his car at the best price. Given that it was not a generic ad about some grocery, apparel or electronic equipment, it was not easy to explain something as new as a car buying business which is so efficient and first of its own kind, having a branch in almost all the major parts of the country.

This ad came as a festival to all of us, i.e. the employees of CARS24. To the people who spend hours working together, believing in the idea and goal of the company, it is indeed a moment of pride to see their advertisement on TV enacted by a famous celebrity. We all stand together as a team in every situation that comes and how could we not celebrate this auspicious occasion of TV launch? The face masks with different expressions of Boman Irani were especially distributed all over the 50+ branches of CARS24 and everyone came up with the best they could. Here is how CARS24 welcomed its first TVC

  • Angry young men at work

CARS24 TVC with Boman Irani

 

  • When meeting rooms become Boman rooms

CARS24 TVC with Boman Irani

 

  • When you rock the angry Boman look with swag

CARS24 TVC with Boman Irani

 

  • It would not be odd if you see Boman Irani inspecting your car at any CARS24 branch

CARS24 TVC with Boman Irani

 

  • Well, we aren’t boasting, but we have enthusiastic patients at CARS24 as well!

CARS24 TVC with Boman Irani

 

  • The genuine reaction of everyone when someone unwanted calls them in for selfies

CARS24 TVC with Boman Irani

 

  • When your long drive is renamed as “Boman drive”

 

  • The organization where you have a neck to neck competition, literally!

CARS24 TVC with Boman Irani

 

  • Ultimately priorities remain the priorities only, no matter who you are!

CARS24 TVC with Boman Irani

This is how we celebrate and share food at CARS24. This was the first TVC and with high hopes and confidence, we can say, there will be more like these. If you want to know anything related to selling a car, call us today at 1800-112233.

Happy selling 🙂